Universal Music Group announced in early 2009 an exciting new joint venture with a goal to launch VEVO; the number one premium music video streaming service on the internet. The International Digital Business and Operations teams knew that evaluating, managing and implementing business and IT changes would be the key to successfully launching VEVO with a catalogue of International videos.

Our Lead Consultant joined the project team as the subject matter expert responsible for managing the international aspects of the project. This pivotal role allowed them to identify business issues early on such as the potential for diluted view counts on YouTube, and then facilitate IT changes to UMG's Digital Supply Chain which addressed the business needs.

VEVO launched as planned in December 2009 with thousands of Universal Music Group International videos. The site introduced innovative features like embedded lyrics, and within its first month became the number one music video service in the US with over 35 million unique views.

"Working with Faraz has been a pleasure. It’s rare to find someone who can so fluently speak both the language of IT systems people and that of the business. Faraz has without a doubt made the difference between success and failure on this project"

Simon Watt, VP Technology - Universal Music Group International